Sales Funnel
The sales funnel has been a part of conventional business and marketing for times untold. The use of the term ‘funnel’ for this marketing concept is simply to help visualize and explain a sales process from the beginning to the end. Because it uses a wide entry way for potential customers ‘Unqualified Prospects’ at the top and a much narrower opening for converted sales at the bottom the term funnel is an accurate comparison.
At the top or entrance to the sales funnel are folks who could need your products or services, but you have never contacted them before. By the end of this funnel, several offers and sales actions later, you’ve gotten folks who’ve obtained your product or service and made a purchase as well.