If you have a website, you must have heard of the term. CRO stands for ‘Conversion Rate Optimisation’ and that means improving the way that your website performs. It can be used to improve metrics, or key performance indicators, enabling you to acquire new customers and turning would-be passive browsers into buyers.
We make use of conversion rate optimisation to get an understanding of what viewers are looking for when they land on your site and then make sure they find it. We can do this in many ways. It may involve strengthening your call to action, redesigning areas of your site or moving the CTA to a page with more traffic. Where conversion/sales funnels are used, we can optimise them, ensuring that conversions follow.
It is pointless getting a lot of traffic to your site if it does not convert. It is far more cost-effective to convert the visitors you have than to attract more. CRO helps to boost your ROI, guaranteeing that visitors get what they want before moving on. It’s all about attracting the right kind of customers, not just more of the same. You need people that fit the customer profile of your business. We focus on optimising content so that the customers that come to your website positively want to buy from you. Carrying out CRO in any other way and attracting the wrong type of clientele is a waste of your time and money.
How would you like to receive invaluable insight into your customers’ behaviour? You can with CRO. When you choose the team at Socializer to take care of your conversion rate optimization, you will be provided with information that enables you to gain critical insight as to what your key audience are looking for. You will also receive:
Superior User Experience