If you are keen about running a successful business, then you must be able and willing to work hard to communicate with your customers and providing them with not only what they want but also excellent customer service. If you offer neither of those things, are not available to answer their questions, or your website or ad copy sucks, your sales will suffer thereby making you leave a lot of money on the table.
You need to stop wasting money on copy that drives your clients away and start reaping the rewards of superior copywriting. This is because you have less than ten seconds to engage someone and make them decide to read the rest of your web page, email, letter or ad up to the point you have your CTA.
“Content is anything that adds value to the reader’s life.”